I’ve been reading about both the purpose of content marketing and the best ways to engage people on LinkedIn. Following are goals that might apply to you, and examples from my own work as illustration. 1. State clearly Why You Do What You Do. This is from Marc W. Halpert, […]
Now that the barbecues and fireworks are done, I would like to spend a few minutes talking about the U.S. Constitution. So as not to be a complete wet blanket, I interviewed Dr. Kevin R. C. Gutzman, a historian who believes the country has gone to hell, constitutionally speaking. “Iran […]
The governing body of World Cup Soccer, FIFA, is under fire this week for an article on the organization’s official website that describes Alex Morgan, the star of the U.S. Women’s Soccer team, in a dismissively sexist manner. The article started this way: “Alex Morgan is one of the most […]
My youngest son is a poet and so upon his graduation from college (yay!) and return home for the summer, we have been having discussions about what poetry is. You won’t be surprised to hear that we haven’t figured it out. But we know that we like some and can’t […]
The way we use words does make a difference, as proved by two events in the past week. The first was the death of a gentleman who may best conjure up the phrase “ink-stained wretch.” His name was Vincent Musetto and he was the New York Post copy editor who […]
One of my favorite moments at the three big horse races, the Kentucky Derby, Preakness and Belmont, is when the reporter interviews the winning jockey right after the race ends while they are both on horseback. Mostly, I wonder at how the reporter, Donna Brothers, does it. I would be […]
Scott Walker, the governor of Wisconsin and candidate for the Republican presidential nomination, made a little news by describing himself as the “most scrutinized politician in America.” He’s not the first politician to observe that he’s getting a lot of media attention, and they never make it sound like a […]
For several years I attended every home football game at Western Connecticut State University so that I could network with faculty, donors and other friends. The president’s box, where I did my thing, was adjacent to the press box, where student journalists and coaches sat. One day, immediately following an […]
Although you might not use the term “Content Marketing,” if you are in business and you have a website to convey information about your firm, you are a content marketer. How well you do it is another question. Even those familiar with the term are experimenting and learning how to […]
