For several years I attended every home football game at Western Connecticut State University so that I could network with faculty, donors and other friends. The president’s box, where I did my thing, was adjacent to the press box, where student journalists and coaches sat. One day, immediately following an […]
Although you might not use the term “Content Marketing,” if you are in business and you have a website to convey information about your firm, you are a content marketer. How well you do it is another question. Even those familiar with the term are experimenting and learning how to […]
I guarantee you that I can disturb and alarm any businessperson just by explaining to them how a university works. It’s foreign territory for them, a place they don’t want to go when they hear about it. The object of their disdain is the concept of shared governance. A business […]
All writers have a set of rules or, more precisely, broad ideas that guide them in their craft. You could also characterize these rules as pet peeves, good ideas they picked up somewhere and tricks that work for them. I presented my list recently at a Chamber of Commerce gathering […]
The Bill and Melinda Gates foundation last month announced it will move its education plans forward with more data collection and reporting, followed by attempts to influence political decisions on governance of secondary school and colleges. Its next step, as reported in the education journal “Inside HigherEd,” is to “create […]
Social and electronic media are so important in today’s communication plans that it is easy to forget the vital role human touch still plays. Together, they are very powerful. I worked recently with Tara Alemany to promote her new publishing business, Emerald Lake Books, which focuses on helping entrepreneurs bring […]
Tom Szaky likes to brag about his “negative cost marketing department.” Szazky is one of the group of Ivy League drop-outs who started successful companies. He is no Mark Zuckerberg – he dropped out of Princeton, not Harvard — but his business, TerraCycle, is growing, profitable and a player in […]
Helen Keller and her teacher, Anne Sullivan, demonstrate that any communication problem we have can be overcome.
Steven Brill, the blustery founder of American Lawyer and Court TV, said something smart in an article published in Bloomberg BNA’s Big Law Business. He was talking about how to earn publicity. “The effective law firms that get a lot of good publicity have the lead partners out there talking […]
