Monthly Archives: December 2014

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How to protect yourself from PR loss even when your site is hacked

This entry was posted in Public relations and tagged media relations Public relations Sony on December 29, 2014 by Paul

The old saying to remind yourself not to do something stupid, or at least not to write it down, was once “If you don’t want to read it on the front page of the newspaper, don’t do it.” That has changed. The Sony Hack provides the latest evidence that inquisitive […]

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Think like an editor to attract good coverage

This entry was posted in Uncategorized on December 8, 2014 by Paul

On my first day on the job as a public relations director, I had a minor panic attack. I figured out that my main job was to convince media to run information about the university where I now worked, but no one told me how to do that, exactly. Luckily […]

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